(Part II of this.)
Feminism is an ideology. If someone chooses to identify with an ideology — any ideology — it is reasonable to assume that they do so because they subscribe to that particular belief system.
In practice, people pick and choose which parts of an ideology they hold to. That doesn’t mean the ideology transforms into whatever it is they want it to be.
The gals at Women’s Co were very much representative of feminism. The main differences between then and now were that “diversity” and gender theory were still in the process of being woven in, and the leadership lay with the theorists themselves rather than politicians and celebrity advocates.
Which made for a number of conflicting ideas. And it wasn’t always clear which ones took precedence.