When WILL they learn? “Rebooting” a fictional universe for its own sake is a categorically awful idea that inevitably leads to an alienated fan base and (following the initial hype), significant drops in sales. We saw this with New X-Men, JLA, The New 52 (*shudder*) — basically anything Grant Morrisson dips his grubby little fingers into. (I’m amazed anyone’s still willing to hire the shmuck.)
You want to redefine a title for a new generation? Leave that to visionaries like Frank Miller, Alan Moore, Dan Jurgens, Jeph Loeb, Garth Ennis, Chris Claremont, William Messner-Loebs… y’know, writers who value the integrity of the story over what’s hip, whose works are as “big” (as Jim Gordon would say) as the charactors they transformed into legend.